Hello, business owners! Are you considering partnering with a marketing agency to boost your social media following? If so, you’ve come to the right place. Today, we’ll journey through the fascinating world of social media marketing, focusing on the importance of genuine followers. Ready? Let’s dive in!
The Power of Genuine Followers
In the world of social media, quality trumps quantity. Sure, having thousands of followers can make your brand appear popular, but if those followers aren’t genuinely interested in your products or services, they won’t engage with your content or convert into customers. Genuine followers are the ones who like, comment, share your content, and ultimately, drive your brand’s growth1.
Aussie Brands Nailing Social Media Marketing
Let’s take inspiration from some Australian brands that have successfully built their social following:
- Go-To Skincare – This skincare brand, founded by Australian author Zoë Foster Blake, has amassed over 500k followers on Instagram through its authentic voice, vibrant visuals, and engaging content. Check them out here.
- Frank Body – Known for its cheeky captions and user-generated content, Frank Body has grown its Instagram following to over 700k. See their strategy in action here.
- HiSmile – HiSmile leveraged influencer marketing to build a massive social following and became one of the fastest-growing companies in Australia. Take a peek here.
Monitoring Your Audience Growth
Platforms like Semrush and Hootsuite offer comprehensive tools to track your audience growth and engagement over time. They provide valuable insights into which content resonates with your audience, helping you refine your social media strategy2.
The State of Social Media in Australia
On average, small to medium Australian businesses on Instagram have a following of around 1k-10k, while Facebook pages typically have between 500-5k likes3. And it doesn’t happen overnight. Most of these accounts have been active for several years, slowly but steadily building their audience through consistent, engaging content.
Beware the Dark Side of Boosting
While it’s tempting to take shortcuts to boost your social following, using bots or buying followers can do more harm than good. These practices not only violate the terms of service of most social media platforms but can also lead to your account being banned4. Plus, they won’t help you build a genuine connection with your audience.
Ready to Boost Your Social Following?
Boosting your social media following is a marathon, not a sprint. It requires a strategic approach, consistent effort, and above all, a focus on building genuine connections with your audience. If you’re ready to take your social media game to the next level, we at Blue Key Marketing Group are here to help.
Ready to start growing your social following? Click here to explore our portfolio or reach out to us for a free consultation. Let’s create a thriving social community for your brand together!