Please! Stop the scrolling!

Greetings, business owners! If you’re on the fence about the importance of video content in your social media strategy, this blog is for you. We’re going to dive into the latest research on how many layers of video are needed to capture and hold someone’s attention. We will keep it short and sparkly. So buckle up, and let’s get started!

The Science of Attention Grabbing

In the digital age, grabbing and holding someone’s attention is no easy feat. With the average attention span shrinking to mere seconds, businesses must innovate to stand out from the crowd. Recent studies have shown that incorporating multiple layers into video content can significantly enhance audience engagement.

Wondering where it started, well on TV we’d say! Sports broadcasting has come a long way from its humble beginnings on radio waves. As technology advanced, so too did the way we deliver and consume sports content. Layered video content emerged as a powerful tool to enhance the viewing experience by adding multiple layers of information and visuals onto the broadcast feed.

Attention Span: A Matter of Seconds

According to HubSpot, the average attention span when scrolling through social media is about 1.7 seconds. This means businesses have less than two seconds to make an impression. Furthermore, attention spans can vary based on age groups and demographics, making it essential to tailor your content to your target audience.

Layered Video Content: The New Normal

Layered video content is a powerful tool to captivate viewers and increase engagement. By presenting information in different layers – such as visuals, text overlays, and voiceovers – you can create a rich viewing experience that holds your audience’s attention for longer.

You must have seen those insta posts of people watching a reel. Split screen video content. You are listening to two conflicting audio tracts and two different videos. Throw on there one of those gaudy gifs and now you have the latest attention grabbing social media trend.

So on your next insta post, try adding in those gaudy gifs, auto captions, and flashing text. However and we must stress – try and stay on brand; well as best you can when scrolling through countless emojis. Sometimes you should keep it classy 🙂

Aussie Brands Winning with Video Content

To illustrate the power of split screen and layered video content, let’s explore some Australian brands that have mastered this art:

  1. Qantas – Australia’s largest airline consistently uses multi-layered videos to tell engaging stories, taking viewers on a journey even before they step on the plane. Check out their content here.
  2. Bonds – This iconic fashion brand effectively uses video layers to showcase their products, making their advertisements both informative and entertaining. See their strategy in action here.
  3. Canva – As a design platform, Canva uses layered videos to demonstrate their tools and inspire creativity among users. Take a peek here.

Ready to Boost Your Social Media Game?

Creating engaging, multi-layered video content might seem daunting, but remember, it’s all about telling your brand’s story in a compelling way. And if you need a helping hand, the team at Blue Key Marketing Group is here to help.

Ready to start creating captivating video content for your brand? Click here to check out our portfolio or reach out to us for a free consultation. Let’s make your brand unforgettable together!

Footnotes

  1. Attention Span Statistics
  2. Effect of action video games on the spatial distribution of visuospatial attention
  3. Msr-vtt: A large video description dataset for bridging video and language
  4. How to Capture Attention in a Cluttered World
  5. Average Attention Span by Age