Portfolio

Grand Motors Toyota

Project Brief

Blue Key Marketing Group was tasked with assisting with a marketing strategy for Grand Motors Toyota Southport, a local franchise. The challenge was to advertise only within the Preferred Market Area (PMA), which was limited to specific postcodes and had a one-mile restriction through meta and Google.

Our Solution

Understanding the hurdles, Blue Key Marketing Group chose to maximize the return on investment by focusing on retargeting strategies. This approach aimed to make the most of monies already spent in the marketing mix. These strategies were designed to keep the brand at the forefront of consumers’ minds, encouraging them to follow through with purchases and re-engage with the brand. Integrating with the dealers CRM, custom audiences were defined and combined both web and onsite visitors. Old school classic campaign style promotions were applied and the business began a coordinated multi-platform retargeting ongoing solution.
Blue Key Marketing Group frequently visits Grand Motors Toyota in Southport to curate engaging social media content. Using professional equipment, we film on-site, capturing the dynamic atmosphere and showcasing their extensive range of vehicles. We work within the boundaries of the franchise style guide to ensure all content remains compliant yet creative. Our content creation process also includes conducting interviews with key personnel, providing an insider’s perspective that resonates with audiences. Additionally, drone shoots are employed to offer a unique aerial view of the dealership, further enhancing the visual appeal of the content we create for Grand Motors Toyota.
Joanna Teng
Joanna Teng
2024-03-22
Very satisfied with the service and professionalism from Blue Key Marketing. Communication was great. Fast effective and high efficiency. Highly recommended 😀
Alineh Agon
Alineh Agon
2023-12-09
The team at Blue Key Marketing Group have been absolutely phenomenal with their communication, execution, and delivery of my website updates and marketing plan. I look forward to long term working relationship and to achieve amazing marketing results!
40 Aesthetics
40 Aesthetics
2023-11-01
Professional. Fast. Effective. Impressive. Can not recommend BKM more. They have helped my business grow immensely. Site is beautiful, ranking well on google.
Fritz Quero
Fritz Quero
2023-10-18
Blue Key Marketing Group has been a game-changer for our business. Their ability to create captivating and informative videos, combined with their strategic marketing efforts, has significantly increased our global reach and brought in more business. The quality of their work is outstanding, and their team's dedication to our success is truly commendable. They are a pleasure to work with, and we wholeheartedly recommend them to any business looking to enhance their online presence and connect with a broader audience. Thank you Blue Key Marketing Group for your exceptional work!
Amber Castle
Amber Castle
2023-10-05
Blue Key Marketing Group we’re incredible! From start to finish, they were professional, fast, creative and a pleasure to deal with. All of my questions were answer quickly and I’m blown away with the end product and my beautiful website. Every staff member had my best interests at heart and kept me in the loop the entire process. You will not regret choosing Blue Key!
Jasper Mitchell
Jasper Mitchell
2023-08-30
Wonderfull team, there work ethic and customer service is impeccable! 10/10
Ulani Conlin
Ulani Conlin
2023-07-10
Staff are amazing and super friendly!