Portfolio

The Lakes Early Learning Centre

Project Brief

The Lakes Early Learning Centre, nestled in the beautiful outskirts of Brisbane, recently embarked on a website redesign project with a clear goal in mind: to effectively capture and showcase the centre's unique offerings.

The brief was concise but comprehensive, aiming to create an online presence that truly reflected the centre's extensive outdoor facilities, age-based rooms, and fun-filled activities. A key requirement was the incorporation of video content, designed to provide potential families with an immersive, virtual tour of the facilities. This feature would allow parents to get a feel for the environment their child would be stepping into, creating a sense of familiarity and comfort even before their first visit.

Bright and engaging images were also paramount to the website's redesign. These images would not only depict the vibrancy and energy of the centre but also highlight the happiness and engagement of the children, thus serving as a visual testimony to the quality of care and education provided at The Lakes. In building an online presence for a childcare centre and kindergarten, it's crucial to strike a balance between showcasing the fun and engaging environment for the children and providing essential information for the parents. The new website aims to do just that, making it user-friendly, informative, and visually appealing. Overall, the redesigned website of The Lakes Early Learning Centre is much more than a digital brochure—it's a powerful tool designed to attract new clients by demonstrating the centre's exceptional facilities and commitment to providing a nurturing and stimulating environment for every child.

Our Solution

Blue Key Marketing Group undertook the exciting task of redesigning The Lakes Early Learning Centre’s website with a meticulous and innovative approach. The first step was a logo refresh, where we experimented with different fonts to infuse a modern feel into the brand identity. The website was designed with user experience at its core.

Integrated forms were added to capture visitor details quickly and efficiently, making it easier for potential clients to express interest or ask questions. A mobile-friendly menu was incorporated to ensure seamless navigation on all devices.

We also included a strong call-to-action, encouraging visitors to call the centre, thus facilitating immediate contact and engagement. To create a cohesive look and feel across the site, elements of the refreshed logo were subtly used in the backgrounds. This strategy ensured brand and style continuity while adding visual interest to the pages. To truly bring the website to life, we conducted a half-day photo shoot, capturing candid moments that reflect the joy and vibrancy of the centre. We complemented this with a video shoot, documenting children engaged in fun activities. A drone was used to capture the expansive outdoor facilities, offering a bird’s-eye view of the centre’s impressive amenities. Through these efforts, Blue Key Marketing Group successfully created a dynamic, user-friendly, and visually appealing website that truly encapsulates the essence of The Lakes Early Learning Centre.
In a vibrant display of creativity and fun, Blue Key Marketing Group crafted an engaging video for Lake Early Learning Centre. The lively montage, set to upbeat music, showcased the playful energy of children in their learning environment. Navigating the challenges of filming with young children, the team used a gimbal to capture their swift movements, and expertly managed complex lighting situations with multiple lenses. Working with kids on set proved joyfully unpredictable, given their short attention spans and boundless energy. Yet, these very traits added to the charm of the final product, making it a true testament to the joyful spontaneity of childhood learning.
Joanna Teng
Joanna Teng
2024-03-22
Very satisfied with the service and professionalism from Blue Key Marketing. Communication was great. Fast effective and high efficiency. Highly recommended 😀
Alineh Agon
Alineh Agon
2023-12-09
The team at Blue Key Marketing Group have been absolutely phenomenal with their communication, execution, and delivery of my website updates and marketing plan. I look forward to long term working relationship and to achieve amazing marketing results!
40 Aesthetics
40 Aesthetics
2023-11-01
Professional. Fast. Effective. Impressive. Can not recommend BKM more. They have helped my business grow immensely. Site is beautiful, ranking well on google.
Fritz Quero
Fritz Quero
2023-10-18
Blue Key Marketing Group has been a game-changer for our business. Their ability to create captivating and informative videos, combined with their strategic marketing efforts, has significantly increased our global reach and brought in more business. The quality of their work is outstanding, and their team's dedication to our success is truly commendable. They are a pleasure to work with, and we wholeheartedly recommend them to any business looking to enhance their online presence and connect with a broader audience. Thank you Blue Key Marketing Group for your exceptional work!
Amber Castle
Amber Castle
2023-10-05
Blue Key Marketing Group we’re incredible! From start to finish, they were professional, fast, creative and a pleasure to deal with. All of my questions were answer quickly and I’m blown away with the end product and my beautiful website. Every staff member had my best interests at heart and kept me in the loop the entire process. You will not regret choosing Blue Key!
Jasper Mitchell
Jasper Mitchell
2023-08-30
Wonderfull team, there work ethic and customer service is impeccable! 10/10
Ulani Conlin
Ulani Conlin
2023-07-10
Staff are amazing and super friendly!